The Vow

Book our NEW private bridal space for you and up to 6 guests!
For more information call: (989) 621-1650

Inquire Today

Our Services.

  • It’s Love at First Look!

  • Make your Pinterest board a reality

  • We have suits for every occasion

Book

  • I had such an amazing experience working with Tara and her mom. They are absolutely lovely and helped me find the perfect dress. The service was outstanding, there is such a beautiful range of dresses and the shop is so cute and welcoming!

    Adrienne

    Pinconning, MI

  • Tara truly is wonderful! I had the best experience possible picking out my dream dress! Tara was kind, knowledgeable, and so easy to work with. It truly was a magical day! You can truly see how passionate she is and does what she loves! Can’t express enough how perfect everything was! 10/10 recommended!!

    Sarah

    Sebewaing, MI

  • I never felt rushed and always felt heard. Tara is extremely knowledgeable about every dress in the shop and was able to explain any alternate options the dresses might have (color, straps, buttons, fabric, etc.). The store was clean and tidy! We will be returning to First Look Bridal Boutique to order tuxedos for the wedding!

    Janessa

    Auburn, MI

  • I said YES to the dress at First Look Bridal for my wedding in September. Tara was so sweet, helpful, and respectful during my time there. Their dresses are so beautiful and great quality. Tara made my visit so comfortable and relaxing.

    Kassidy

    Saginaw, MI

  • I could not recommend First Look Bridal enough! Tara and her mom are amazing and so kind. They made me feel so comfortable and beautiful the entire time. They truly care about you and your thoughts/feelings and are passionate about what they do!

    Alyssa

    Gaylord, MI

The textures, the layers, the details… completely head over heels. ✨ There is nothing quite like the magic of a dress going from the rack to becoming the one. Let’s find your look! Tap the link in our bio to book your private appointment
POV: You stopped scrolling and finally booked the appointment. ✨🥂 Seeing our brides glow like this is exactly why we do what we do. Your “YES” moment is closer than you think! Tap the link in our bio to book!
Our hearts (and mugs) are full! ☕️💚 Thank you to everyone who came out for Cocoa with the Queens today. We had the best time hosting this wonderful group! 🍀 #CocoaWithTheQueens #baycitymi #stpatricksday
Since the store is currently undergoing renovations, we thought this would be the perfect time to get this event on your calendar! ✨ First Look: The Accessories Edit! ✨ Level up your looks—adding the perfect sparkle to your bridal, bachelorett