Our Story.

It's Love at First Look!

First Look Bridal Boutique is a wedding garment shop in Bay City, MI. At First Look Bridal Boutique, the team believes in making dress dreams come true. You and your party of trusted women can discover dresses that match your personal style and event aesthetic with the help of the dedicated in-house staff.

First Look Bridal carries many renowned bridal designer dresses, including Jenny Yoo, and Maggie Sottero. They also feature mother-of-the-bride and groom designers such as Cameron Blake and Montage by Mon Cheri. The company carries bridal in sizes 8 to 22 in-store, with their mother/grandmother of the bride/groom dresses that range in sizes 8 to 22.

Size inclusivity is their number one priority! They have all your accessory needs, such as veils, bridal belts, jewelry, hair pieces, bridal gloves, garters, customizable leather jackets, jean jackets, sweatshirts, and custom bridesmaid/groomsmen gifts!